I’m constantly surprised at how difficult most firms make it to contact anyone. When you navigate to their home page you usually have an option of a generic “sales” or “webmaster” email link.

Is that what a customer really wants? Do they want to email a generic email address? 

I guess perhaps customers looking for generic commodity services want that. Are you really looking for those? 

Beef up your ‘Contact Us’ page!

(Source: jmtconsulting.com)